Georgie Kennett
Major Project
Inside Harrods
The Harrods logo is seen on the awning of the luxury department store in London, U.K., on Monday, June 24, 2013.
Harrods doorman Robert Taylor poses for a photograph outside the luxury department store in London, U.K., on Monday, June 24, 2013.
luxury department store in this arranged photograph in London, U.K., on Monday, June 24, 2013. Harrods, which has more than 1 million square feet (90,000 square meters) of selling space, isn't concerned about the outlook for spend... Show more June 24, 2013| Credit: Bloomberg EMBED LICENCE Michael Ward, managing director of Harrods luxury department store, poses for a photograph during an interview in his office in London, U.K., Monday, June 24, 2013.
Clothing is seen on branded hangers in the women's fashion outlet of Harrods luxury department store in London, U.K., on Monday, June 24, 2013.
Shoppers browse jewelry displayed on a counter underneath chandeliers at Harrods luxury department store in London, U.K., on Monday, June 24, 2013. Harrods,
Pedestrians gather outside Harrods luxury department store in London, U.K., on Monday, June 24, 2013. Harrods, which has more than 1 million square feet (90,000 square meters) of selling space, isn't concerned about the outlook for spending on luxury goods, Harrods Managing Director Michael Ward said. Photographer: Jason Alden/Bloomberg via Getty Images Pedestrians gather outside Harrods luxury department store in London, U.K., on Monday, June 24, 2013.
A sales assistant prepares a display in the jewelry department of Harrods luxury department store in London, U.K., on Monday, June 24, 2013
Egyptian-themed decor is seen as shoppers ride escalators inside Harrods luxury department store in London, U.K., on Monday, June 24, 2013. Harrods, which has more than 1 million square feet (90,000 square meters) of selling space, isn't concerned about the outlook for spending on luxury goods, Harrods Managing Director Michael Ward said. Photographer: Jason Alden/Bloomberg via Getty Images Egyptian-themed decor is seen as shoppers ride escalators inside Harrods luxury department store in London
Harrods Departments
The shop's 330 departments offer a wide range of products and services. Products on offer include clothing for women, men, children and infants, electronics, jewellery, sporting gear, bridal trousseau, pets and pet accessories, toys, food and drink, health and beauty items, packaged gifts, stationery, housewares, home appliances, furniture, and much more.
A representative sample of shop services includes 32 restaurants, serving everything from high tea to tapas to pub food to haute cuisine; a personal shopping-assistance programme known as "By Appointment"; a watch repair service; a tailor; a dispensing pharmacy; a beauty spa and salon; a barbers shop; Harrods Financial Services; Harrods Bank; Ella Jade Bathroom Planning and Design Service; private events planning and catering; food delivery; a wine steward; bespoke "picnic" hampers and gift boxes; bespoke cakes; and bespoke fragrance formulations.
Up to 300,000 customers visit the shop on peak days, comprising the highest proportion of customers from non-English speaking countries of any department store in London. More than five thousand staff from over fifty different countries work at Harrods.
As of the 15 October 2009, Harrods Bank has started selling gold bars and coins that customers can buy "off the shelf". The gold products range from 1 g to 12.5 kg, and can be purchased within Harrods Bank. They also offer storage services, as well as the ability to sell back gold to Harrods in the future.
Harrods now employs about 4,000 staff. The sale includes all parts of the group, including Harrods Estates and the charter aircraft service Air Harrods.
Rooms
1850S – TEA
Harrods’ founder, Charles Henry Harrod, was a grocer and tea merchant. After opening in 1849, the tea counter soon made £200 per week. Today, Harrods stocks 165 teas, including the most expensive on earth.
1870S – WINES & SPIRITS
Harrods began selling alcohol at the end of the 19th century. The Wine Shop was refurbished in 2011 and now includes the Nez du Vin aroma zone, wine tasting machines, a wine vault and a tasting bar.
TORY OF HARRODS
1880S – CHRISTMAS
Charles Harrod’s store was destroyed by fire just before Christmas in1883. Nevertheless, Harrods was still able to get all the Christmas hampers delivered on time.
HARROD’S LADIES SHOE DEPARTMENT 1919
1890S – ESCALATOR
Britain’s first moving staircase was installed in Harrods in November 1898. Shoppers flocked to the store and Cognac and smelling salts were available for the faint-hearted.
1900S – FOOD HALLS
In 1902, artist William Neatby designed the world famous Doulton tile decoration in Harrods Food Halls. The Food Halls are now Grade II-listed, meaning they cannot be altered because of historical importance.
1910S – THE GEM ROOM
In 1911, Harrods unveiled an extravagantly furnished Gem Room with ormolu fittings and marble clad walls. Seven decades later, the Fine Jewellery Room was created on Harrods’ Ground Floor.
1920S – THE HARRODS BEAR
In 1921, a Harrods bear was bought for one-year-old Christopher Robin. He named it Winnie-the-Pooh, and the stories by his father, A.A. Milne, made it the most famous bear in the world.
1930S – THE MEN’S SHOP
In 1930, Harrods was one of the first shops with a men’s deprtment. Revamped between 2009 and 2010, there is now Tailoring and International Designerwear in addition to Casualwear and Contemporary clothing.
1940S CENTENARY
In 1949, Harrods celebrated its first 100 years. A replica of Charles Harrod’s original little Victorian shop was built in the store, and can still be viewed on Harrods’ Ground Floor.
1950S – THE FRENCH ROOM
This coolly elegant room opened in 1950 as a showcase for haute couture at Harrods. Today, the whole of Harrods’ First Floor is dedicated to Designer Womenswear, from trading to trendsetting, take a trip back in time and see.
1960S – WAY IN
Launched in the summer of 1967, the Way In boutique at Harrods was one of the hippest shops in Swinging London. Situated on the Fourth Floor, Way In still houses popular contemporary brands today.
1970S – OLYMPIC WAY
In 1976, Harrods launched the most modern sports department: Olympic Way. Among the experts dispensing advice was fitness guru David Prowse – soon to gain worldwide fame as Darth Vader in Star Wars.
HARROD’S MEN’S DEPARTMENT 1930
1980S – PERFUMERY HALL
Opened in 1985, this opulent Art Deco style room is completely dedicated to leading fragrance brands.
1990S – TOY KINGDOM
In 1991, all children’s departments moved to Fourth Floor, including the famous Toy Kingdom. Harrods currently houses one of the most comprehensive childrenswear departments in the world.
2000S – FROM THE CATWALK
In 2010 Harrods opened the International Designer Room. Situated on the First Floor, the chic space houses international fashion brands including Alaïa, Balenciaga, Céline and Yves Saint Laurent.
Harrods Advertising
Harrods Seasonal Desplay
My Display
Harrods’ Disney Princesses Campaign
Disney is having a fashion moment. On the heels (tee hee) of Cinderella-inspired shoes by both Christian Louboutin and DSW as well as Barneys’ Disney-inspired holiday campaign, Harrod’s has debuted its own take on Disney: princesses.For the 2012 holiday season, Harrods invited 10 top designers to create unique dresses inspired by your favorite Disney leading ladies. The famed U.K. department store will unveil the fantastical fashions in the windows of its Knightsbridge store on November 1, writes the Telegraph, which leaves all you jetsetting Americans plenty of time to glimpse the dresses through the holiday season.
Rsfashio Mys (2012) First look at Harrods Disney princess dresses by leading fashion designers. Available at: https://www.youtube.com/watch?v=GrTmwO74XFU (Accessed: 15 February 2016).
From the escalator you can splinter off and explore 4.5 acres of retail space, over seven floors and 330 departments, each offering up its own kind of lavish loopiness. In the Millionaire Gallery — presumably called because it sells stuff for the person who has everything — Marilyn Monroe's autograph is on sale for £16,000, Gandhi's for £25,000. Further exploration around Harrods's upper decks reveals a silver plated Millennium Falcon flash drive, BB King's guitar, and a box of six Christmas crackers for £499.
You can also come to Harrods just to feel a bit special. In a department store like this, staff can run the risk of seeming specious but here they've got it just right (apart maybe from the guy dusting wine bottles — that's a bit much). People greet you randomly, as if they've been expecting you, but then leave you to get on browsing all those products you're never going to buy. The average staff member is also so crushingly beautiful. It is best to take your time for a visit to the large store, which covers an area of about 80,000 sq m spread out over seven floors. Floor plans are available near the entrances.One of the most beautiful departments of the store is the magnificent Food Hall on the lower floor, decorated with tiles created by artist Williams James Neatby. Other impressive departments include the Egyptian Halls and the Crystal Rooms. Also of note is the central escalator, decorated with Egyptian motives. And don't forget to visit the toy department - the city's best - where you'll find enormous stuffed animals.
The pictures above show harrods most recent valentines displays. They are very fantasy and extravagent and since my designing has moved towards more of a valentines theme it would be good to aim it as a Harrods mock advertisement window campaign for seasonal purposes. Below I have drawn some sketches of rough ideas on how I think the displays should look. The images will be at the back on the wall and there will be lots of props inside the window based around the look.