Aims-

Developing portfolio

Recognize trends and patterns in makeup

Recap treatments.

Understand different markets.

Brands, marketing and current trends.

Social media blogging will keep you up to date.

Keep specialism broad.

 

Commercial-

Selling a product or a brand simple layout styling and makeup product placement.

Editorial-

Magazine spreads, runway avant garde, tailored to a brand and desired look.

 

Advertising- clean simple makeup the brand shows the focus of the picture and know your markets. If its toothpaste focus is teeth, mascara focus is eyelashes.

Product placement, focus feature to suit promotion enhance natural features, natural lighting and setting.

 

Commercial/ beauty-

More of a focus and bolder looks, still relatable to the consumer, friendly make-up.

Flawless and polished, enhancing the models face but has to be consumer friendly.

 

Editorial-

Grand overall presentation, its obvious what the image is representing, its about the name against the product more so than the product.

Sexy and edgy

Celebrity endorsed.

High Fashion Makeup

Creative makeup, aesthetically pleasing, portfolio appropriate, translates across contexts.

Lighting, makeup application,

J crew vs prada. Simple makeup for J crew and different younger target audience for prada.

 

Context-

Target gender

Age group

Market- Uk or international

Photographer; styles and photographer images

Photographer- styles and influences.

Brand; market research and brand history.- do they have a specific style.

 

Photographers-

Mario testino – he captures private moments, intimate portraits of celebrities. He works with black and white often so this needs to be appropriate.

Tim Walker- extravagant staging romantic motifs, he has a set style and incorporates styling costume etc.

Look into photographer styles. – Justify selection.

 

Current Makeup Practices-

Shows that you’re up to date.

Instagram, Vogue, compare.

Shows that you can do the research and justify your reasons and choices.

 

Trend Analysis  A/W

Beautiful and Damned

Strength of Beauty

Love Worn

Red 70’s

Look to summer trends

Mac trends and vogue

Justify why you are using certain trends.

 

Beautiful and damned-

Get creative with smudgy coal heavy shadow and black lips bright skin.

About precision

Creamy liners kohl pencils intense colour pigment

 

Strength of beauty

Bronzed glowy skin toffee and nude tones sunkissed glow strong brows.

 

Love worn

Smokey eye charcoal grey tones natural glosses.

 

Red 70s

Red, brick and rust caramel colours.

Skin is always a focus.

Skin care illuminators are valuable products.

 

2016 predictions

Vogue

Harpers bizarre

I,D

Dazed and confused

Vanity fair

 

Developing a Concept

Summarise a theme and objective of portfolio.

Highlight strengths in makeup application.

Concept may change or evolve

 

Fashion Portfolio

Newer work should replace dated images.

Make sure images are relevant.

Treatments

Look at sarah R hoads treatment.

Create a treatment for products.

Client information

Concept

Cast setting

Inspiration

Styling

Locations

Layouts

Call sheet/ contact info

 

Considerations

Concept and content

Ensure you’re up to date with current documents

Portfolio reflects current trends

Research

 

Images from: (n.d.). MARIO TESTINO. [online]. Available from: http://www.mariotestino.com/ [Accessed 18 November 2015].

 

(n.d.). Tim Walker Photography. [online]. Available from: http://timwalkerphotography.com/ [Accessed 17 November 2015].