This poster, published by the poster gallery Athena in 1986, was one of thier most famous images, and a best-seller. Its title is 'L'Enfant' but it was commonly known as 'Man and Baby'. The image is a photograph by Spencer Rowell and shows a topless man holding a baby.

For better or worse, Man and Baby was a defining image of the 1980s that found its way on to a million bedroom walls and made Athena the nation's poster vendor of choice.

To others, in particular teenage girls and young women, its juxtaposition of a rugged male and helpless infant had instant appeal and was held as presaging the arrival of the sensitive but sexy "New Man".

Mr Perry, now 42 and a carpenter on building sites in south London, boasted how he had slept with more than 3,000 women after the poster turned him into a prototype male supermodel, modelling underwear for Marks & Spencer and making him a regular on London's celebrity party circuit in the 1980s.

The success with the poster was probably down to the time of release since he was depicting the age of a new man, a nurturing and caring man which was less masculine than the stereotypical idea of what a man should be within society, yet still being represented as a muscular attractive male. 

The target audience for this image would have no doubt been women, it plays on the idea of the human instinct and need to procreate. It would have been viewed as what every 'normal' woman would want- a man who was masculine and aesthetically beautiful with a kind and caring heart passionate about family aspects. This is potentially why it sold so well and the timing of the release could not have been at a more sellable time.